Nappy Alliance announces Pēpi Collection as their newest member

The Nappy Alliance have today announced that London-based Pēpi Collection has become the newest addition to the Alliance - a coalition of the UK’s best-known reusable nappy brands.

The Nappy Alliance promotes the benefits of reusable nappies and greater choice for parents, and provides information and support to policymakers, healthcare professionals, parents and others.

Pēpi Collection joins well-known reusable favourites such as Baba+Boo, Muslinz, Little Lamb, Bambino Mio and The Nappy Gurus in the organisation which has been speaking out in favour of reusable nappies since 2003.

Pepi Collection founder Daniella Walters said

“Pēpi Collection are proud to be joining The Nappy Alliance and we’re excited to be working with the top independent providers of reusable nappies in the UK. By being a member of the Alliance, we’re promoting the economic and environmental benefits of reusable nappies and greater consumer choice for new parents to a wider audience of not only parents and caregivers, but decision-makers too.”

Pēpi Collection was founded by New Zealand native and mum of two Daniella Walters in 2019 and has gone from strength to strength as reusable nappies become an ever more popular choice for cost and climate conscious parents. The word Pēpi means “baby” in Te Reo Maori and reflects the brand’s focus on babies and their bonds with the people who love and nurture them.

Nappy Alliance founder and Chair Guy Schanschieff said

“I’m delighted to welcome Pēpi Collection to the Nappy Alliance. Daniella is a fantastic ambassador for the industry and a great example of a purpose-led small business, and we’re all looking forward to working with her."